Ghostwriting is the process of writing content in which hired ghostwriters write about various topics and then sell it to client authors who publish it under their own name. Ghostwriters can write on a wide range of topics, which helps them to improve their writing skills and abilities. If you want to achieve success in your ghostwriting career, you need to create a great portfolio to showcase your writing skills and experience. In this article, we will discuss how to build a strong portfolio to demonstrate your abilities and experience, and what you should include in your portfolio.
What is a Ghostwriting Portfolio?
A ghostwriting portfolio consists of previous samples of work that showcase the abilities and experience of the ghostwriter to potential clients. A great and impressive ghostwriting portfolio must include a variety of writing samples that demonstrate your range and versatility as a writer. It is essential for a ghostwriter to build a portfolio that accurately describes their skills and experience. When potential clients read the portfolio of a ghostwriter and analyze the quality of their work, they feel comfortable and confident in hiring a professional ghostwriter.
How to Create a Ghostwriting Portfolio?
Here are some simple steps to help you create a professional ghostwriting portfolio:
1. Create a variety of writing samples:
To build a strong portfolio as a ghostwriter, you need to write content on various topics for different clients. In this way, you can collect a variety of writing samples to upload to your portfolio. When you upload various writing samples to your portfolio, it will help clients understand your versatility as a writer. For example, if you have written blog posts, articles, and ebooks for different clients, make sure to include examples of each in your portfolio.
It is also important to add writing samples related to the types of projects you want to work on in the future. For example, if you want to write content related to the medical and healthcare industry, you should include samples that demonstrate your knowledge of medical terminology and your ability to write for the medical audience.
In order to market yourself as a ghostwriter, it is crucial to add samples of your previous work to your portfolio. It will help clients understand on which topics you can write high-quality, authentic content, and demonstrate your interests.
2. Use pseudonyms or remove client information:
Ghostwriters work behind the scenes and write content for other clients, so they are unable to include the name of the client or particular information related to the project they have worked on. Rather than adding information related to your clients, you can add previous samples that demonstrate your experience and working abilities.
One great way to do this is to use pseudonyms in your writing samples. For example, if you have ghostwritten a memoir for a client named John William, you could use the pseudonym Jane Doe in your portfolio. In this way, you can maintain the privacy of your client in your portfolio. By using pseudonyms, you can showcase your writing skills and experience without violating your clients’ privacy.
There are many other ways to maintain the privacy of your clients. For example, you can remove any particular client information from your writing samples and then upload them to your portfolio. Your main aim should be to provide professional ghostwriting services, which you can show through your previous samples. By removing specific information related to your clients, you can make your portfolio more authentic and impressive. For example, if you have written an article about pet care for a client, you can remove the client’s name from the article and showcase your writing capabilities to write about pet care. By creating a portfolio, you can make your online writing presence more impressive and authentic.
3. Include testimonials and references:
As a ghostwriter you have definitely worked on many writing projects so you must show your projects and writing abilities to the future clients to get success in your ghostwriting career. There are many other ways to showcase your writing skills and experience as a ghostwriter, for example you can add testimonials and references in your portfolio from previous clients. In this way you can build a strong portfolio as a ghostwriter to represent your abilities and experience in your industry. Testimonials are quotes from the previous clients who have worked with you in the past and can vouch the quality of your work. References and testimonials in your portfolio helps to convince the potential clients to hire you for getting professional ghostwriting services. In this way you can work on different writing projects for different clients. References and testimonials allow you to market yourself as a ghostwriter and provide proof that you are an expert and skilled ghostwriter who can create authentic content according to the needs and requirements.
4. Create a professional portfolio website:
Another best way to build a great portfolio to showcase your working experience is to create a professional portfolio website. Professional website should contain a portfolio page that represents your writing samples as well as an about page that gives information about your experience and skills as a writer. You have to make sure your website is well designed and easy to navigate. It is very important to implement a positive impression on the minds of the potential clients and portfolio websites help you to do that.
5. Network with other writers and industry professionals:
In order to get success at a higher level in the particular field you must build a strong connection with other writers and industry professionals. In this way you can find new clients and get the opportunity to work on different writing projects and can build a strong reputation as a skilled ghostwriter.