How to Promote a Book: Best Book Marketing Tactics for Beginners

How to Promote a Book

So you have written a book. Congratulation..! You know the Book Writing Process is not an easy task. But now how do you promote it or How can you deliver the book to your readers? There are many marketing strategies on “How to Promote a Book” but the most important thing is to know what your target audience wants. Promoting a book can be a daunting task. It is not as simple as just executing a press release or going to BookCon and pitching whoever is at the front of the room. The road to book promotion isn’t always smooth, but it can be more manageable with some strategic approaches.​ 

How to Promote a Book?

Writing a book is a huge undertaking that requires a lot of time, effort, and energy to produce quality content that will grasp the attention of your readers. These are some of the ways to Promote your Book! Let’s take a look:

  • Interviews (Digital and Print media)
  • Podcasts
  • Bookstores
  • Social Media Platforms
  • Advertisements 
  • Article or Blog Writing

Guide for Self-Marketing a Book for Beginners:

You have just published your first book, and you are feeling pretty proud of yourself. But how can you get the word out? How do you promote it? Here are the numerous ways to do that:

Book Cover Design:

The cover of your book should be eye catching and appealing to the reader, especially if you are writing a novel. There are many ways to promote your book such as buying Facebook ads, Google Ads, sending emails, etc., but one of the best methods is to invest in a Good Book Cover Design. Create a minimalist design with simple fonts and images instead of complicated graphics and design elements, yet try to convey a message which has to develop the level of curiosity in public which will make them buy your book. 

Description of a Book:

Providing a brief description is the first thing you should do when you are promoting a book. Make sure that your description grabs people’s attention, and gets them excited to read your book. The best way to do this is by making a mysterious yet open description of it. A good description will have interesting facts and insights about your book, as well as a clear call-to-action.

You should also make sure that you are describing your book in terms of what it is, not for the targeted audience. For example, instead of saying “this book is for beginners,” try “this book will help beginners learn how to build a website”. This will make it more enticing for people who are looking for an easy way to learn how to Build a Website.

An Author Picture:

If you are an author, you know that the best way to promote your book is to have a good author picture for better branding. A good picture of an author helps people remember him or her, it shows that the author has a personality, and it can even help readers feel like they know the person behind the words.

Quote Mentions in your Book:

Did you know that one of the best things you can do to promote your book? It is to mention some of the great review quotes from famous people or New York Times magazine. These are all things that are relevant to build your authority in the eyes of your readers, and they are also going to bring some fans of those popular people from their recommendations. Plus, it does not cost anything! You can mention these quotes in your promotional copy, on social media, or in any other place where people will see it.

Create an Author Website:

If you are a writer and you have written a book, it can be hard to promote it in the beginning if you do not have a known face. While there are many ways to promote your book, one of the interesting ways is to have a website. A website is like having a trustworthy feeling that brings people to your book. Your readers will see all the information they find necessary to know about the author in one place. 

Get Listed by Amazon:

An author’s central page is important when a book is just listed by Amazon. As it is an outstanding marketing tool because it offers a reason to your readers to follow you on Amazon. An Author Central Page should have all the necessary information that is needed for an avid reader to become your fan. 

Promotion on Goodreads:

Goodreads is an excellent free website that will help you to promote your book, but before that you have to make an authentic author page for Goodreads. For self-publishing Goodreads offers the authors to upload their writings on the website so many readers can fill their thrust by reading their favorite genre books. 

Promote Via Email:

Here is a bonus trick to self-promote your book that will help your book to reach many people via emails. The footer of your email is a great place to add information about the book, and it will help people to check out your book when they open it.

Audio Books:

Audio books are getting famous day by day so you should create one for your book as well. Audio books are a great way to get your book out there and make it available to people who might not be able to read a book traditionally. An audio book can be found online or on iTunes or at Amazon. 

Robust Ideas for Self-Publishing your Book:

Whether you are a seasoned author or just starting out, there are a number of elements involved in book marketing. If you are struggling to reach people and you do not have time to learn everything, consider these ideas for self-publishing your book:

Market Know-How:

While it is important to follow your passion, when you list your book for sale, you need to start thinking of it as a product. This means that you will need to focus on the business side of things in order to reach your target audience. This does not mean that your writing has to be less artistic, but you will need to be strategic about how you market and sell your book. Knowing exactly which kind of the genre you want to focus before writing your book and what is your targeted audience, are both important factors that will help shape your marketing strategies. It is important to do your research before you start writing so that you can provide your potential readers with a book that they will enjoy and hopefully want to share with others.

What is your Targeted Audience?

Quality is key! In promoting your book to your target readers make sure that it will talk to them. Whether it is the book itself or the materials you use to sell it, make sure it meets or exceeds their expectations. The first step in quality assurance is, of course, ensuring that your book is edited and formatted properly. The targeted audience has a very big impact on the sale and purchase of a book. Make sure to give attention to every bit of your book so there’s nothing left to regret. 

Social Media Platforms:

It is no secret that in today’s world, if you want to be seen, you need to have an amazing internet presence. And the sooner you start working on building that, the better. When it comes to creating a solid digital foundation for your brand it does not matter when you start, just do it. Try to promote your book via social media, either it is Instagram, Facebook, Twitter or LinkedIn. 

Hire a Professional Book Marketing Agency:

If you have ever wanted to self-publish a book, but thought that it would be too much work for you to do on your own, then you should definitely consider hiring a professional book marketing agency. Hiring a professional book marketing agency not only gives you access to the expertise of an experienced team of writers and designers, but it also gives you the opportunity to get your book seen by thousands of potential readers. A Professional Book Marketing Agency will help you build a steady stream of sales by working with publishers who are looking for books in specific genres or topics. They will also help you build an audience by promoting your book on social media and through traditional advertising campaigns. Hiring a Book Marketing Agency seems to be the best option because they know how to do it.

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